Formidable is an AI inbound sales agent.

It turns the static contact form into a sales conversation, books meetings, and delivers qualification briefs to your sales team.

Try it out for yourself.
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Only the leads worth a meeting make it onto your calendar.

Formidable puts a goal-oriented agent on your site. It has the qualification conversation for you, then books the meeting once the lead clears your bar.

A standard contact form

NameMarit Løvaas
Emailmarit@fjordvik.no
Budget?
Pain?
Authority?
Timeline?

With Formidable’s agent

NameMarit Løvaas
Emailmarit@fjordvik.no
BudgetAbove $20k
Pain“Customization and UX”
Authority“I am” — decides herself
Timeline“Quick” — wants to move now
Open briefing

Which briefing would you rather walk into your intro call with?

See the whole process

More about Formidable

See what the futureof inbound looks like

We read the conversion path of 15,237 B2B websites — every field, every dropdown, every required flag — to find out what companies actually ask a buyer before they will talk to them. Most of it is worse than you would guess.

Read the research

Integrationsand handoff

Formidable books through the scheduling tool your team already uses. The contact, the meeting and the lead status land in the CRM you already run.

See the integrations
  • HubSpot
  • Salesforce
  • Pipedrive
  • Zoho CRM
  • +12 more

Securityand your data

Formidable is a European startup. Lead data is stored in the EU, is never sold, and never trains AI models. Every company that touches it is named on one page.

See how we handle data

Get started with Formidable.

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Backed byicebreaker

Company and legal