Cookie Policy

Effective Date: 13 March 2026

We use cookies to help improve your experience of our website at https://formidable.work and its subdomains. This cookie policy is part of Verbose OÜ's privacy policy. It covers the use of cookies between your device and our site.

We also provide basic information on third-party services we may use, who may also use cookies as part of their service. This policy does not cover their cookies.

If you don't wish to accept cookies from us, you should instruct your browser to refuse cookies from https://formidable.work. In such a case, we may be unable to provide you with some of your desired content and services.

A cookie is a small piece of data that a website stores on your device when you visit. It typically contains information about the website itself, a unique identifier that allows the site to recognise your web browser when you return, additional data that serves the cookie's purpose, and the lifespan of the cookie itself.

Cookies are used to enable certain features (e.g. logging in), track site usage (e.g. analytics), store your user settings (e.g. time zone, notification preferences), and to personalise your content (e.g. advertising, language).

Cookies set by the website you are visiting are usually referred to as first-party cookies. They typically only track your activity on that particular site.

Cookies set by other sites and companies (i.e. third parties) are called third-party cookies. They can be used to track you on other websites that use the same third-party service.

Performance cookies

Performance cookies track how you use a website during your visit. Typically, this information is anonymous and aggregated, with information tracked across all site users. They help companies understand visitor usage patterns, identify and diagnose problems or errors their users may encounter, and make better strategic decisions in improving their audience's overall website experience. These cookies may be set by the website you're visiting (first-party) or by third-party services. They do not collect personal information about you.

We use performance cookies on our site.

The cookies we currently set are listed below, along with what each one does, how long it lasts, and who sets it.

fmd_hs — Holds the encrypted HubSpot access token that powers the inbound diagnostic you requested. First-party cookie, set by our server when you connect your HubSpot account. Expiry: about 30 minutes.

fmd_hs_state — A one-time security value (CSRF state) that protects the HubSpot connection flow against forged requests. First-party cookie, set by our server when you start connecting your HubSpot account. Expiry: 10 minutes.

localConsent — Remembers the choice you made in our cookie banner. First-party cookie, set by our cookie banner in your browser. Expiry: 1 year.

_ga and _ga_* — Google Analytics cookies that distinguish visitors and sessions so we can understand how the site is used. Third-party cookie, set by the Google Analytics script (gtag.js, measurement ID G-LVT0Y8H81T) loaded by our site. Expiry: up to 2 years.

When you first visit our Website you will see a cookie banner with a simple choice: Accept ("OK") or Decline. Until you choose, we do not load Google Analytics, so no analytics cookies are set.

If you Accept, we load Google Analytics and it sets its cookies. If you Decline, Google Analytics is not loaded and no analytics cookies are set. We remember your choice in a small first-party cookie (localConsent) so the banner does not keep reappearing; you can change your mind by clearing that cookie in your browser.

A few strictly necessary, first-party cookies (listed above) may still be set without consent because they are required to deliver a feature you actively requested, such as connecting your HubSpot account for the inbound diagnostic.

You can also set or amend your cookie preferences by managing your web browser settings. As each web browser is different, please consult the instructions provided by your web browser (typically in the "help" section). If you choose to refuse or disable cookies you may still use the Website, though some of the functionality of the Website may not be available to you.

We may update this Cookie Policy from time to time in order to reflect any changes to the cookies and related technologies we use, or for other operational, legal or regulatory reasons.

Each time you use our Website, the current version of the Cookie Policy will apply. When you use our Website, you should check the date of this Cookie Policy (which appears at the top of this document) and review any changes since the last version.

For any questions or concerns regarding our Cookie Policy, you may contact us using the following details:

Manu Raivio

dpo@formidable.work