Formidable for Slack
Formidable is an AI SDR that talks to your inbound leads the moment they convert on your forms and CTAs. The Slack app puts qualified leads in the channel your sales team already lives in - the lead, the company, the fit rating and the verdict, with a button that opens the full brief. The headline where they work, the detail one tap away, and no dashboard-watching required.
The button opens your Formidable dashboard to finish the install. New here? Get started first, then follow the steps below.
What the app does
Once a channel is connected, Formidable posts a message whenever a lead finishes a discovery conversation: their name, the company, the fit rating and the verdict, with a button that opens the full brief.
The app uses Slack's incoming webhook to post into the one channel you choose per customer. It only ever writes notifications to that channel — it does not read your messages or access other channels.
Installing & configuring
- Sign in to your Formidable dashboard and open Integrations.
- Click Add to Slack (the button above) and approve the app for your workspace. Slack will ask which channel notifications should go to — pick one and confirm.
- That's it. Your qualified leads now land in the chosen channel, each with a button that opens the full brief.
Prefer to set it up from Slack? In any channel, run /subscribe <customer-id> and the app replies with a secure install link that connects that channel.
Slash commands
| Command | What it does |
|---|---|
/subscribe <customer-id> | Connect the current channel to a customer's notifications. Returns a secure install link for your workspace. |
/unsubscribe <customer-id> | Stop notifications for that customer in this channel. |
/status [customer-id] | Show which channel a customer is connected to, the workspace, and who installed it. |
To remove the app, run /unsubscribe <customer-id> in the connected channel, or disconnect Slack from the Integrations page in your dashboard.
Need help or more detail?
Visit our support page to reach a real person on the team. We explain how we collect, manage, and store your data in our Privacy Policy, and the Terms & Conditions cover your use of the app.
How we handle lead data - what we keep, for how long, and who processes it - is on the security page.
